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Invention Licensing
We think licensing makes the most sense for most inventors. Wouldn't you rather spend your time coming up with more great ideas while you're earning royalties year after year from a previous invention? It's a pretty safe bet that you'd rather be an inventor than a manufacturer!
With that said, many inventors are well-suited to inventor venturing, and you may be one of them. While we may be focused on discovering product innovations for our pro-bono invention marketing and licensing program, if you plan to launch your invention through your own product manufacturing and distribution company, we can help you, too. See our Services page for other ways we can assist you.
While it is a fact that historically the majority of new products are hatched within the corporate "think tanks" of America's largest manufacturers, the pervasive "not invented here" syndrome is rapidly becoming a thing of the past. To increase their competitiveness, corporations are now reducing or eliminating their expensive R&D departments. As a result, there are now thousands of independently-developed products being made and sold by manufacturers all across America, especially in the DRTV industry. The bottom is sales potential. If a product idea can be shown to make money for a manufacturer or DRTV company, they will want it.
That's why the singular goal of DaVinci's licensing program is to demonstrate, in very concrete and precise terms, that your invention will make money in the consumer marketplace. This is accomplished by gathering and presenting the necessary product, market and industry data crucial for successful licensing. Our program is designed to focus attention on two key areas:
- Why many millions of people need and want this new product, and why they will buy it
- That the new product makes financial sense to manufacturers and DRTV companies, as measured by their particular goals and requirements
For an invention to have any real power at the licensing table, it must first captivate and excite the prospective licensee, clearly show them how it functions, and what purpose it serves. Beyond that, and most importantly, the invention must demonstrate that it will make money for the licensee. Making this "licensing case" is a complex and intricate task requiring a great deal of research, development of marketing materials, licensing strategies and tactics, patience, and on-going licensing negotiation. Our exclusive program has been designed around these commitments, to give each of our qualifying innovations the best chance of securing a licensing deal.
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